The UK is on the cusp of a major regulatory shift. Upcoming changes to the Licensing Act will enable Digital Age Verification for age-restricted products, replacing outdated manual ID checks with secure, technology-driven solutions.
This transformation promises faster, safer, and fully compliant customer interactions - but organisations that delay risk falling behind.
Join PASS (Proof of Age Standards Scheme) and Fujitsu for an exclusive event bringing together Scheme representatives, retail and hospitality leaders, and technology innovators to explore how to prepare for these changes and gain a competitive edge before the law comes into effect.
Date:
Wednesday, 11 March 2026
Time:
10.30am – 2.30pm
Venue:
Japan House
101-111 Kensington High Street, London W8 5SA
Hear directly from leading retailers and hospitality operators about the challenges and opportunities of adopting Digital Age Verification:
How businesses are preparing for the Licensing Act changes
Operational benefits and customer experience improvements
Lessons learned from early adopters
Explore the technology and standards behind Digital Proof of Age and how they ensure security and compliance:
The role of DPASS in shaping UK standards
Building secure digital identity solutions
Integration with existing retail systems and loyalty programmes
How the technology works in real-world retail environments
Speed, accuracy, and compliance benefits
Clarity on upcoming changes
Understand how updates to the Licensing Act will reshape compliance for retail and hospitality.
Expert perspectives xxxxxxxx
Hear from leaders driving the UK Digital Proof of Age Standards Scheme (DPASS).
Hands-on insight xxxxxxxxx
Experience live demonstrations of Digital Age Assurance solutions already in use.
Valuable connections xxxxxxxxxxxxxx
Network with peers and innovators preparing for this transformation.
10.30am
Registration opens
11.00am
Welcome and introductions
11.05am
PASS Overview
11.15am
Protecting Licence Holders and reducing risk
11.25am
Retail & Hospitality Industry Leaders Panel
11.55am
Retail Self-Checkout - Digital Proof of Age user journey demonstration
12.15pm
Lunch
1.10pm
Digital Issuer Industry Leaders Panel
1.40pm
Mobile Device Validation - User journey demonstration
1.55pm
Q&A / Closing statement
2.05pm
Networking
Speaker profiles and session information will be shared shortly.
Schedule an exclusive private meeting with our experts at the event and get tailored advice on how to prepare for the Licensing Act updates and bring Digital Age Verification into your business processes.
New legislation will change the face of how UK retailers verify a person's age.
In this debate, Mel Brown (Chief Executive of the National Proof of Age Standards Scheme), Iain Corby (Executive Director of the Age Verification Providers Association) and Jenni Garratt (Sales & Marketing Director at ServeLegal) examine the implications for the UK's retail sector - and the country's consumers.