The UK is on the cusp of a major regulatory shift. Upcoming changes to the Licensing Act will enable Digital Age Verification for age-restricted products, replacing outdated manual ID checks with secure, technology-driven solutions.
This transformation promises faster, safer, and fully compliant customer interactions - but organisations that delay risk falling behind.
Join PASS (Proof of Age Standards Scheme) and Fujitsu for an exclusive event bringing together Scheme representatives, retail and hospitality leaders, and technology innovators to explore how to prepare for these changes and gain a competitive edge before the law comes into effect.
Date:
Wednesday, 11 March 2026
Time:
10.30am – 2.30pm
Venue:
Japan House
101-111 Kensington High Street, London W8 5SA
Baroness McIntosh of Pickering - Chairman, The Proof of Age Standards Board
Baroness McIntosh of Pickering
Chairman, The Proof of Age Standards Board
Mel Brown
Chief Executive Officer, Proof of Age Standards Scheme
Sarah Clover
Barrister, Kings Chambers
Kate Nicholls
Chair, UKHospitality
James Lowman
Former Chief Executive and Adviser, Association of Convenience Stores
Darren Nickels
Retail Technology Operations Director, Henderson Technology Ltd
Wes Himes
Senior Adviser, Betting and Gaming Council
Peter Barlow
Commercial Finance Director, TOTUM
David Crack
Chairman, ADVP
Chairman, CDD Services
Murray Williams
Lead Solutions Architect, Fujitsu
Nick Swash
Chief Executive Officer, SCY Technologies Ltd
Steve Hewitt
Founder, Profitunity
Clarity on upcoming changes
Understand how updates to the Licensing Act will reshape compliance for retail and hospitality.
Expert perspectives xxxxxxxx
Hear from leaders driving the UK Digital Proof of Age Standards Scheme (DPASS).
Hands-on insight xxxxxxxxx
Experience live demonstrations of Digital Age Assurance solutions already in use.
Valuable connections xxxxxxxxxxxxxx
Network with peers and innovators preparing for this transformation.
Hear about the challenges and opportunities of adopting Digital Age Verification:
How businesses are preparing for the Licensing Act changes
Operational benefits and customer experience improvements
Lessons learned from early adopters
Explore the technology and standards behind Digital Proof of Age and how they ensure security and compliance:
The role of DPASS in shaping UK standards
Building secure digital identity solutions
Integration with existing retail systems and loyalty programmes
How the technology works in real-world retail environments
Speed, accuracy, and compliance benefits
Schedule an exclusive private meeting with our experts at the event and get tailored advice on how to prepare for the Licensing Act updates and bring Digital Age Verification into your business processes.
New legislation will change the face of how UK retailers verify a person's age.
In this debate, Mel Brown (Chief Executive of the National Proof of Age Standards Scheme), Iain Corby (Executive Director of the Age Verification Providers Association) and Jenni Garratt (Sales & Marketing Director at ServeLegal) examine the implications for the UK's retail sector - and the country's consumers.