When you put the user at the center of the design process, you build products that create real value, meet the needs of the people who use them, and drive better business outcomes. Ensuring solutions are user centric also helps us hold all users at the forefront of design and development, leading to products and services that anyone can access, regardless of access needs.
User experience does much more than produce beautiful layouts. It analyses the end-to-end journey of your customers as they interact with your product, finding opportunities, and developing concepts to achieve your business goals.
Digital accessibility is about making your website or application accessible to all users including those with a range of disabilities. There are more than 11 million disabled people in the UK and the spending power of their households - ‘the purple pound’ - is £249 billion.
A well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%.
If your website isn't accessible you may be missing out on 11 million customers with a spending power totalling £249 billion.
Research from Forrester shows that, on average, every dollar invested in UX brings 100 in return. That’s an ROI of 9,900%.
Due to restrictions on the software we have to use for this site, we are unable to make it fully accessible. The task of correcting this is ongoing and we hope to have it resolved soon. Nevertheless, we still feel it is important to make you aware of the services we have that can help you enhance the experience of all your users with our innovative blend of usability and digital accessibility services.