Connecting the future of UK hospitality:

Transforming guest experiences and operations with AI, automation and sustainable technology

The UK hospitality sector is navigating a period of rapid change and challenge. In 2025, 84% of operators anticipate higher operating costs, while 35% are concerned about attracting new customers and a third worry about declining footfall.

Even with market growth forecast to 2030, resilience is essential. Businesses face rising wage bills, energy costs, and evolving consumer expectations. At the same time, technology adoption is accelerating, with more operators leveraging AI, automation, and digital tools to streamline operations, enhance guest experiences, and drive sustainable growth.

Fujitsu’s hospitality solutions are designed to help UK organisations meet these challenges head-on by empowering your teams, optimising efficiency & sustainability, ensuring you are on top of regulatory compliance changes, and enabling you to deliver the seamless, personalised experiences that today’s guests demand.

Enabling intelligent Hospitality where people, planet and profit align

Hospitality has always been about creating moments that matter, comfort, care, exceptional service, connection and community. But today, those moments are defined as much by data and technology as by service and smiles.

Fujitsu enables organisations to evolve with agility and confidence, creating the kind of guest experience where every interaction counts, every process performs, and every decision delivers for people, planet and profit.

Click to read Enabling intelligent hospitality

Delve into our interactive eBook to explore the following topics:

From reactive to predictive performance for Operational Resilience and Data Intelligence
Enabling Connected Guest Experiences through continuous, data-driven journeys
Embedding Responsible and Sustainable practices and processes
Empowering the Hospitality Workforce with human-centred design solutions
Appling privacy-by-design principles to enable Digital Age Assurance, securely and responsibly

Download the full insight guide

Change is coming: How Digital Age Verification will transform hospitality

Why Digital Age Verification will revolutionise retail

New legislation will change the face of how UK retailers verify a person's age. In this debate, Mel Brown (Chief Executive of the National Proof of Age Standards Scheme), Iain Corby (Executive Director of the Age Verification Providers Association) and Jenni Garratt (Sales & Marketing Director at ServeLegal) examine the implications for the UK's retail sector - and the country's consumers.

Watch the full discussion

Revolutionising Age Verification in hospitality for seamless experiences - Seated female smiling while using and focusing on smartphone device

Service perfected: Revolutionising Age Verification in hospitality for seamless experiences

Age checks in hospitality often disrupt the guest experience, causing delays, awkward interactions, and lost revenue. This blog highlights how Digital Age Verification addresses these challenges by replacing manual ID checks with seamless, mobile-enabled solutions. This shift empowers your workforce to focus on service, not compliance, and transforms age checks into a discreet, frictionless part of the customer journey.

Read our blog

Customer engagement insights

Digital wallet - Customer using phone for payment at cafe restaurant

The Digital Wallet: Your silent guardian, your Personal Experience Curator

In an increasingly digital world, the concept of a single repository for our personal data often elicits both excitement and apprehension. Yet, on your customers' smartphones, the digital wallet is proving to be much more than just a convenient payment method. It's quietly becoming a sophisticated personal data guardian and an intelligent experience curator, consistently working on their behalf. For businesses in the hospitality sector – from bustling restaurants to destination hotels – this evolution presents profound opportunities to move beyond traditional, purely transactional interactions.

Read our blog

Hyper-personalisation of customer engagement - Close up of woman’s face

Agentic AI: Hyper-personalisation of customer engagement

In today’s digital economy, personalization has evolved from a competitive advantage to an essential business strategy. As customers demand more relevant, timely, and meaningful interactions, enterprises are turning to a new frontier of artificial intelligence: Agentic AI. Unlike traditional AI, which operates within predefined rules and requires human oversight, Agentic AI possesses the capability to perceive, decide, and act autonomously, dynamically responding to customer needs in real time.

Read our blog

Read the latest Insights here

Transformation in action

Fujitsu and B&Q, driving more sustainable stores in black text on orange block set over a store aisle in the background

B&Q: Powering sustainable stores

In preparation for introducing more sustainable energy sources to its stores, B&Q worked with Fujitsu, leveraging its expertise in sustainability initiatives and data analysis, to optimise its energy usage.

Read the full case study

Fujitsu, Whitbread, Creating a Springboard™ to Azure Cloud in black text on orange block set over an image of chefs working

Whitbread: Unlocking faster growth and greater efficiency

Creating a Springboard™ to Azure Cloud - Whitbread has now successfully transitioned to a robust IT platform with transparent governance, visibility of operations, cost control and faster time to market.

Read the full case study

Fujitsu, Toridoll Holdings Co. Ltd., Optimize shop operations and energy use through Fujitsu’s AI Demand Forecasting over image of sushi

Toridoll Holdings Co. Ltd.: Cutting costs and driving Sustainability

Reducing the burden of restaurant management operations, food waste loss, and energy costs through Fujitsu’s AI Demand Forecasting.

Read the full case study

From ambition to action: Accelerating Net Positive transformation

We believe technology is the foundation for building a sustainable future. In this article, we'll explore the role of Hybrid IT in enabling organisations to reduce their environmental footprint, improve efficiency and well-being, enhance security, and drive innovation through technology-driven solutions.

Read the insights (4,417 KB)

Fujitsu uvance - Accelerating Net Positive transformation with Hybrid IT - photo of a building

Explore more about Net Positive

Explore Connected Solutions

Unlock the value from ServiceNow® and Fujitsu and servicenow logos in white over a close up of a butterfly on an open hand

Fujitsu & ServiceNow®: Unlocking ServiceNow excellence

Discover how to drive your organisation forward by unlock the full value of your ServiceNow investments and its new capabilities.

Explore ServiceNow

Accelerating your cloud-led business - Fujitsu and Microsoft embark on your cloud modernization journey - Close up of female face with colourful lines

Fujitsu & Microsoft: Accelerating your cloud-led business

Fujitsu and Microsoft reveal a proven, end-to-end framework to ensure your cloud modernisation brings clear visibility, full control, and measurable ROI.

Explore Cloud Transformation

Fujitsu and Ericsson ebook - Powering retail and hospitality with secure connectivity - Man walking

Fujitsu & Ericsson: Powering hospitality with Secure Connectivity

Discover next-generation wireless solutions for hospitality that deliver secure, reliable connectivity, elevate customer experiences, and drive scalable digital transformation.

Explore 5G Connected Retail

Visit our website to find out more

Fujitsu Retail & Hospitality Practice

Fujitsu in retail and hospitality, achieving outcomes in white text on pink block, image of female manager and waiter looking at a tablet

Transform your hospitality business with Fujitsu

We provide end-to-end solutions that drive growth, reduce costs, and enhance both customer experience and sustainability. And, we help you improve experiences for customers and colleagues while simultaneously lowering the cost to serve.

Learn more about our Fujitsu UK Retail & Hospitality Practice

Getting closer to your customers

Driving growth, reducing costs, enhancing customer and colleague experience, and advancing sustainability in retail through our core solutions.

Watch the video here

Transform your hospitality business and your workforce with Fujitsu

Our deep understanding of hospitality challenges enables us to deliver tailored solutions that drive information. From empowering colleagues to enhancing customer experiences, we are committed to your success.

Contact our Experts today